What's the best tool to track whether ChatGPT recommends my clients' brands if I run a small marketing agency?

From the answers

• For a small marketing agency managing multiple clients, tracking brand recommendations across LLMs like ChatGPT falls under AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization). Zapier +1 Because client budgets and agency overhead require a balance between depth and multi-client affordability, several standout tools fit different agency workflows: Otterly.AI — Best for budget-conscious small agencies. Starting at around $29/month, it tracks brand visibility, sentiment, and competitor mentions cleanly across major AI platforms without inflating your overhead. Zapier HubSpot AEO Software — Best if you are already in the HubSpot ecosystem. Priced accessibly (around $50/month) with prompt tracking, visibility scores, and sentiment analysis tailored for ChatGPT, Gemini, and Perplexity. HubSpot Rankscale — Best for multi-client scaling. It tracks across 17+ engines (including ChatGPT, Claude, and Perplexity) from a single agency dashboard with clear multi-brand capabilities and technical checkpoints. Rankscale Semrush (AI Toolkit / Add-on) — Best if you already rely on Semrush for traditional SEO. It offers a convenient paid add-on to stitch AI platform tracking directly into your existing keyword and ranking workflows. Zapier +1 When evaluating these for your agency, look for query discovery (does the tool suggest what unbranded prompts people actually use to find your clients?) and multi-engine coverage (ChatGPT often recommends entirely different brands than Gemini or Perplexity for the exact same prompt). If you'd like to narrow this down, tell me: What is your monthly software budget per client or for the agency overall? Do you need white-labeled client reporting built into the platform?

  Google AI Mode · 2026-10-20

• For a small marketing agency, Otterly AI is one of the best lightweight, budget-friendly choices to track ChatGPT and AI search visibility, starting around $29 per month. Medium · Blush Grey +1 Top AI Visibility Tools for Small Agencies Tool Best For Starting Price Key Features Otterly AI Small agencies & team testing~$29 / mo Brand coverage %, average position, missing questions, and AI audit tools SE Visible (SE Ranking) Agencies already using SE Ranking Bundled / Tiered Mentions, citations, and sentiment tracking across major AI platforms Peec AI Client-ready reporting & benchmarking Mid-tier Competitive benchmarking and automated client reports Profound Enterprise clients with larger budgets$300+ / mo Multi-engine tracking (ChatGPT, Perplexity, Gemini, Claude, etc.) What to Look For in a Tracker Daily or weekly re-checks: AI model responses fluctuate, so single-run tests are noisy. Evidence retention: The platform should save the actual generated response text as proof for your clients. Citation & sentiment analysis: Tracking whether your client is simply named, whether their URL is cited, and in what tone they are framed. Quora +1 If you'd like, let me know: How many client brands you are tracking Whether you need white-label client reports I can narrow down which option fits your agency's stack best

  Google AI Mode · 2026-10-20

• For a small marketing agency managing multiple clients, tracking Generative Engine Optimization (GEO)—specifically how often ChatGPT and other AI engines recommend a brand—requires specialized tools that monitor prompt responses, share of voice, and cited sources. Zapier +1 Because AI answers are personalized and shift over time, manual checking doesn't scale. Several dedicated platforms and built-in options fit an agency workflow: Reddit · r/AI_Agents Top Dedicated AI Visibility Tools OtterlyAI — Great for smaller budgets, with multi-engine tracking starting at an affordable price point ($29/mo). Peec AI — Offers smart suggestions and robust tracking across major conversational engines, starting around $95/mo. ZipTie — Excellent for deep analysis and client-ready reporting features, priced around $36/mo. Profound or Siftly — Specialized platforms built specifically to track mention rates, answer positions, sentiment, and the underlying source citations ChatGPT pulls from. Siftly +1 Alternative Agency Approaches Existing SEO Suites: If you already pay for enterprise tools like Semrush or Ahrefs, check their newer bundled AI-visibility and brand radar modules first. They might cover your baseline tracking needs without adding a brand-new software subscription to your agency overhead. Reddit · r/AI_Agents The DIY Cron Job: If your agency has light technical resources, you can build a lightweight tracker using a scheduled script that queries the OpenAI API against a fixed panel of 30–50 buyer-intent prompts weekly, logging mention status and cited URLs for pennies. Reddit · r/AI_Agents To help narrow down the best fit, tell me: Are you looking for a budget-friendly entry tool or an agency-tier platform with white-label client reporting? Do you also need to track Google AI Overviews and Gemini, or is your focus strictly ChatGPT?

  Google AI Mode · 2026-10-20