Organic Social
Keep your social channels consistent, active and recognizably yours.
What this covers
Strategy, publishing and community around a voice people recognize.
Social & Growth
Reach more people. Win more customers.
Choose a service. See the scope and price.
Start with the problem.
What this means for your team
Read the full capability context.
Turn attention into a reason to choose you.
Your posts, your ads, and how people find you on Google should all pull in the same direction. We connect what people see to what your business needs to make money.
- Your social media accounts need a clear direction and someone to run them.
- You are spending on ads without a clear picture of what works.
- Your posts, your Google results, and your reports have nothing to do with each other.
Six ways we can help.
Service overview
Six services, each with scope and pricing.
Six ways we help people find you: running your social media accounts, running your ads, making content, working with creators, getting you found on Google and in AI answers, and reporting what happened. Each one links to its price.
Scope & pricing
Paid ads and search
Run paid social and search under one agreed management fee.
What this covers
Paid social and paid search, managed together with one fee on combined spend.
Content & Creative
Create channel-ready content and brand assets your team can use.
What this covers
Content systems, editing and brand assets built for their channels.
Creator & UGC
Get creator content with rights and approvals agreed before production.
What this covers
Creator content with the brief, usage rights and approval process agreed up front.
Search & GEO
Understand how search and AI answers describe your business.
What this covers
Search visibility and how AI answers find and describe your business. GEO means generative engine optimization.
Measurement
See spend, change and the limits behind your data.
What this covers
Understand what was spent, what changed and what the data can support.
How we work
- 01
Understand
Step details
Learn the business, audience, workflow and baseline.
- 02
Find friction
Step details
Find where attention, time, money or information is lost.
- 03
Build
Step details
Make the campaign, creative, workflow or software the problem calls for.
- 04
Measure
Step details
Check the result against the baseline and name the limitations.
- 05
Improve
Step details
Use what we learn to make the next cycle better.
Relevant work & experience
Project notes and a case study, each with its own scope and source.
01A daily video tool, built and run at Vertiqal Studios
Partner · Vertiqal Studios
Daily video tool
A daily video tool, built and run at Vertiqal Studios
Project details
Full title, context, and outcome.
Full title: A human-approved daily video tool, built and run at Vertiqal Studios.
Context: A daily video tool, built and run at Vertiqal Studios
Outcome: Vertiqal’s editors start the day reviewing work instead of going looking for it: nine ready-to-review clips every morning, and carousel production for their brand accounts down to a twenty to thirty minute review.
02Scheduling posts, writing reports, and getting content ready
Founder experience · Built at Vertiqal Studios
Approval-first workflow
Scheduling posts, writing reports, and getting content ready
Project details
Full title, context, and outcome.
Full title: A tool that does the daily work and lets a person approve it.
Context: Scheduling posts, writing reports, and getting content ready
Outcome: A day of scheduling, reporting and content prep turns into a review, and a person still decides what goes out.
03A storyboard and visual plan for a documentary film
Creative contribution · Project note
Documentary previsualization
A storyboard and visual plan for a documentary film
Project details
Full title, context, and outcome.
Full title: We planned the look of a documentary before the footage was finished.
Context: A storyboard and visual plan for a documentary film
Outcome: A storyboard and visual plan. This note covers that work only.
04Public checks of how Google and AI describe us
Agnostify SEO
Search visibility checks
Public checks of how Google and AI describe us
Project details
Full title, context, and outcome.
Full title: We test how Google and AI answer questions about us, and publish what we find.
Context: Public checks of how Google and AI describe us
Outcome: A public record that keeps three things apart: what we saw, what we could not check, and what the numbers cannot tell you.
Evidence before claims
Numbers need a source, dates, and a stated way of counting.
We keep client results, our own past work, and our own experiments clearly separate. Every number we show comes with its dates, its source, and how we counted it.
Inspect our public visibility experimentKnow what you are buying.
Our services, prices, minimum terms and what you get are all public. Before we start, we agree who does what, who approves, and how we will check the work.
Services & pricingFrom the Lab
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