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Systems & AI

Let your tools do the busywork.

Choose a service. See the scope and price.

Start with the problem.

What this means for your team

Read the full capability context.

Make the work underneath your business work better.

We start with what slows your team down, then build the tool that fixes it, so your employees can use their brains instead of their hands. People keep the decisions that need a person.

  • Your team copies the same information between tools.
  • Reporting takes longer than making the decision it supports.
  • You can see AI could help, but you do not know where to start.

Six ways we can help.

Service overview

Six services, each with scope and pricing.

Six kinds of tools we build: AI helpers, repeat tasks that run on their own, custom software, your numbers on one screen, research with every source named, and help deciding what is worth building. Each one links to its price.

01

AI & Agents

Prepare recurring work within clear limits and human approval.

Scope & pricing 
What this covers

Assistants that prepare useful work, with clear limits and human approval.

02

Workflow Automation

Connect repeat tasks across the tools your team already uses.

Scope & pricing 
What this covers

Connect recurring tasks across the tools your team already uses.

03

Internal Tools & Software

Centralize recurring work while people approve consequential steps.

Scope & pricing 
What this covers

A private hub and up to three automations around your recurring work, with a person approving every consequential step.

04

Data & Dashboards

Turn scattered information into useful reporting and decisions.

Scope & pricing 
What this covers

Bring scattered information together for decisions and reporting.

05

Research & Intelligence

Get documented answers to specific business questions.

Scope & pricing 
What this covers

Answer a specific question with a documented method and evidence.

06

Technical Strategy

Choose the most useful build before investing in it.

Scope & pricing 
What this covers

Find the constraint, compare the options and decide what is worth building.

How we work

  1. 01

    Understand

    Step details

    Learn the business, audience, workflow and baseline.

  2. 02

    Find friction

    Step details

    Find where attention, time, money or information is lost.

  3. 03

    Build

    Step details

    Make the campaign, creative, workflow or software the problem calls for.

  4. 04

    Measure

    Step details

    Check the result against the baseline and name the limitations.

  5. 05

    Improve

    Step details

    Use what we learn to make the next cycle better.

Relevant work & experience

Project notes and a case study, each with its own scope and source.

01A daily video tool, built and run at Vertiqal Studios

Partner · Vertiqal Studios

Daily video tool

A daily video tool, built and run at Vertiqal Studios

Project details

Full title, context, and outcome.

Full title: A human-approved daily video tool, built and run at Vertiqal Studios.

Context: A daily video tool, built and run at Vertiqal Studios

Outcome: Vertiqal’s editors start the day reviewing work instead of going looking for it: nine ready-to-review clips every morning, and carousel production for their brand accounts down to a twenty to thirty minute review.

Read the case study 
02Scheduling posts, writing reports, and getting content ready

Founder experience · Built at Vertiqal Studios

Approval-first workflow

Scheduling posts, writing reports, and getting content ready

Project details

Full title, context, and outcome.

Full title: A tool that does the daily work and lets a person approve it.

Context: Scheduling posts, writing reports, and getting content ready

Outcome: A day of scheduling, reporting and content prep turns into a review, and a person still decides what goes out.

Read the project note 
03A storyboard and visual plan for a documentary film

Creative contribution · Project note

Documentary previsualization

A storyboard and visual plan for a documentary film

Project details

Full title, context, and outcome.

Full title: We planned the look of a documentary before the footage was finished.

Context: A storyboard and visual plan for a documentary film

Outcome: A storyboard and visual plan. This note covers that work only.

Read the project note 
04Public checks of how Google and AI describe us

Agnostify SEO

Search visibility checks

Public checks of how Google and AI describe us

Project details

Full title, context, and outcome.

Full title: We test how Google and AI answer questions about us, and publish what we find.

Context: Public checks of how Google and AI describe us

Outcome: A public record that keeps three things apart: what we saw, what we could not check, and what the numbers cannot tell you.

Read the project note 

Evidence before claims

Numbers need a source, dates, and a stated way of counting.

We keep client results, our own past work, and our own experiments clearly separate. Every number we show comes with its dates, its source, and how we counted it.

Inspect our public visibility experiment 

Know what you are buying.

Our services, prices, minimum terms and what you get are all public. Before we start, we agree who does what, who approves, and how we will check the work.

Services & pricing

From the Lab

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