AI visibility · Gemini
Best AI visibility tool according to Gemini?
Who Gemini names when buyers ask. Share of answers, not rank.
Gemini gave 100 valid answers to our 5 AI visibility buyer questions over the last four weeks. It names Semrush most, in 71% of the answers that score it (71 of 100). Next: Otterly (53%) and Ahrefs (42%). Across every engine, Otterly places first.
AI visibility on Gemini
- Semrush Often named 71% of runs 61% to 79% · 100 runs
- Otterly In the mix 53% of runs 43% to 62% · 100 runs
- Ahrefs In the mix 42% of runs 33% to 52% · 100 runs
- Peec AI In the mix 36% of runs 27% to 46% · 100 runs
- Rankscale Long shot 20% of runs 13% to 29% · 100 runs
- SE Ranking Long shot 18% of runs 12% to 27% · 100 runs
- Nightwatch Rarely named 13% of runs 8% to 21% · 100 runs
- Profound Rarely named 10% of runs 5% to 19% · 80 runs
- Scrunch Rarely named 2% of runs 1% to 7% · 100 runs
Placed brands from the full board, ordered by Gemini's share of the answers that score each one. A brand needs 10 Gemini answers to be listed. Where a name sits in an answer is not a rank.
Where Gemini stands apart
Gemini's share against ChatGPT and Google AI Mode pooled, on placed brands where both sides have 10+ answers. Listed at 20 pts or more.
Names more than the others
Names less than the others
None at this gap.
Questions on the board
- What's the best tool to track whether ChatGPT recommends my clients' brands if I run a small marketing agency?
- What's the cheapest reliable tool to track my brand's mentions in ChatGPT and Perplexity?
- What are the best alternatives to Profound for a B2B SaaS company with a small marketing team?
- Which agencies are best at getting a B2B SaaS brand recommended in AI answers like ChatGPT and Google AI Mode?
- Which SEO tool is best if I also need to track Google AI Overviews and AI Mode visibility?
Questions about AI visibility on Gemini
What AI visibility tool does Gemini recommend?
Over the last four weeks, the placed brands Gemini named most often in its answers to our AI visibility questions were Semrush (71%, 71 of 100 answers), Otterly (53%, 53 of 100 answers) and Ahrefs (42%, 42 of 100 answers). That is how often a name shows up, not a ranking of quality.
Does Gemini agree with other AI engines on AI visibility?
Not on everything. Against ChatGPT and Google AI Mode pooled, Gemini names Semrush (71% against 48%) more often.
How is this measured?
Each week the same 5 AI visibility buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.
How we measure
Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.
How is a score calculated?
On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.
Which brands count where?
Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.
Will this match a signed-in chat?
A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.
Cited pages are the sources that engine marked as citations, not every link in the raw response.
Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.
Monday movers
Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.