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Engine face-off

ChatGPT vs Gemini: which brands each one names

Same questions, two engines, different picks. Share of answers, not rank.

On 6 of 6 boards, 85 brands have 10+ scored answers on both engines. 17 lean ChatGPT by 10+ pts. 26 lean Gemini. Biggest split: Hootsuite on Social scheduling. Gemini 49%, ChatGPT 1%.

AI visibility

13 brands with 10+ answers on both. Listed at 10 pts apart or more. AI visibility on ChatGPT · AI visibility on Gemini

CRM

15 brands with 10+ answers on both. Listed at 10 pts apart or more. CRM on ChatGPT · CRM on Gemini

AI meeting notes

14 brands with 10+ answers on both. Listed at 10 pts apart or more. AI meeting notes on ChatGPT · AI meeting notes on Gemini

Email and newsletters

18 brands with 10+ answers on both. Listed at 10 pts apart or more. Email and newsletters on ChatGPT · Email and newsletters on Gemini

Social scheduling

14 brands with 10+ answers on both. Listed at 10 pts apart or more. Social scheduling on ChatGPT · Social scheduling on Gemini

UGC and creators

11 brands with 10+ answers on both. Listed at 10 pts apart or more. UGC and creators on ChatGPT · UGC and creators on Gemini

Questions about ChatGPT and Gemini

Do ChatGPT and Gemini recommend the same brands?

Not always. Of 85 brands with 10+ scored answers on both engines over the last four weeks, 43 are 10 pts or more apart. The widest gap is Hootsuite on Social scheduling: ChatGPT 1%, Gemini 49%.

Which brands does ChatGPT name more than Gemini?

JoinBrands (UGC and creators: 39% against 10%), tl;dv (AI meeting notes: 21% against 0%) and Less Annoying CRM (CRM: 29% against 10%). Share of each engine's answers that score the brand, last four weeks.

Which brands does Gemini name more than ChatGPT?

Hootsuite (Social scheduling: 49% against 1%), Salesforce (CRM: 46% against 11%) and Read AI (AI meeting notes: 36% against 4%). Share of each engine's answers that score the brand, last four weeks.

How is this measured?

Each week the same 30 buyer questions are asked as written in logged-out US sessions of ChatGPT and Gemini. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.

How we measure

Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.

How is a score calculated?

On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.

Which brands count where?

Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.

Will this match a signed-in chat?

A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.

Cited pages are the sources that engine marked as citations, not every link in the raw response.

Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.

Monday movers

Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.