AI visibility · ChatGPT
Best AI visibility tool according to ChatGPT?
Who ChatGPT names when buyers ask. Share of answers, not rank.
ChatGPT gave 100 valid answers to our 5 AI visibility buyer questions over the last four weeks. It names Otterly most, in 66% of the answers that score it (66 of 100). Next: Peec AI (54%) and Semrush (44%). The full board puts Otterly first too.
AI visibility on ChatGPT
- Otterly Often named 66% of runs 56% to 75% · 100 runs
- Peec AI In the mix 54% of runs 44% to 63% · 100 runs
- Semrush In the mix 44% of runs 35% to 54% · 100 runs
- Ahrefs Long shot 27% of runs 19% to 36% · 100 runs
- Profound Long shot 20% of runs 13% to 30% · 80 runs
- Scrunch Long shot 17% of runs 11% to 26% · 100 runs
- SE Ranking Long shot 16% of runs 10% to 24% · 100 runs
- Rankscale Rarely named 4% of runs 2% to 10% · 100 runs
- Nightwatch Rarely named 1% of runs 0% to 5% · 100 runs
Placed brands from the full board, ordered by ChatGPT's share of the answers that score each one. A brand needs 10 ChatGPT answers to be listed. Where a name sits in an answer is not a rank.
Where ChatGPT stands apart
ChatGPT's share against Gemini and Google AI Mode pooled, on placed brands where both sides have 10+ answers. Listed at 20 pts or more.
No placed brand is 20 pts apart. ChatGPT mostly agrees with the others here.
Questions on the board
- What's the best tool to track whether ChatGPT recommends my clients' brands if I run a small marketing agency?
- What's the cheapest reliable tool to track my brand's mentions in ChatGPT and Perplexity?
- What are the best alternatives to Profound for a B2B SaaS company with a small marketing team?
- Which agencies are best at getting a B2B SaaS brand recommended in AI answers like ChatGPT and Google AI Mode?
- Which SEO tool is best if I also need to track Google AI Overviews and AI Mode visibility?
Questions about AI visibility on ChatGPT
What AI visibility tool does ChatGPT recommend?
Over the last four weeks, the placed brands ChatGPT named most often in its answers to our AI visibility questions were Otterly (66%, 66 of 100 answers), Peec AI (54%, 54 of 100 answers) and Semrush (44%, 44 of 100 answers). That is how often a name shows up, not a ranking of quality.
Does ChatGPT agree with other AI engines on AI visibility?
Mostly. Against Gemini and Google AI Mode pooled, no placed brand is 20 pts apart.
How is this measured?
Each week the same 5 AI visibility buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.
How we measure
Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.
How is a score calculated?
On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.
Which brands count where?
Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.
Will this match a signed-in chat?
A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.
Cited pages are the sources that engine marked as citations, not every link in the raw response.
Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.
Monday movers
Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.