Email and newsletters · Google AI Mode
Best email marketing tool according to Google AI Mode?
Who Google AI Mode names when buyers ask. Share of answers, not rank.
Google AI Mode gave 95 valid answers to our 5 email and newsletters buyer questions over the last four weeks. It names Kit most, in 39% of the answers that score it (37 of 95). Next: MailerLite (37%) and Omnisend (34%). Across every engine, Omnisend places first.
Email and newsletters on Google AI Mode
- Kit In the mix 39% of runs 30% to 49% · 95 runs
- MailerLite In the mix 37% of runs 28% to 47% · 95 runs
- Omnisend Long shot 34% of runs 25% to 44% · 95 runs
- ActiveCampaign Long shot 33% of runs 24% to 43% · 95 runs
- Klaviyo Long shot 29% of runs 21% to 39% · 95 runs
- Mailchimp Long shot 22% of runs 14% to 33% · 77 runs
- Brevo Long shot 21% of runs 14% to 30% · 95 runs
- Instantly Long shot 18% of runs 11% to 27% · 95 runs
- Drip Rarely named 1% of runs 0% to 6% · 95 runs
Placed brands from the full board, ordered by Google AI Mode's share of the answers that score each one. A brand needs 10 Google AI Mode answers to be listed. Where a name sits in an answer is not a rank.
Where Google AI Mode stands apart
Google AI Mode's share against ChatGPT and Gemini pooled, on placed brands where both sides have 10+ answers. Listed at 20 pts or more.
No placed brand is 20 pts apart. Google AI Mode mostly agrees with the others here.
Questions on the board
- What's the best newsletter platform if I want to make money from sponsors?
- What's the best email marketing tool for a small Shopify brand?
- What are the best Mailchimp alternatives for a small business?
- What's the best email tool for B2B SaaS onboarding emails?
- What's the best cold email tool for a small B2B team that cares about deliverability?
Questions about email and newsletters on Google AI Mode
What email marketing tool does Google AI Mode recommend?
Over the last four weeks, the placed brands Google AI Mode named most often in its answers to our email and newsletters questions were Kit (39%, 37 of 95 answers), MailerLite (37%, 35 of 95 answers) and Omnisend (34%, 32 of 95 answers). That is how often a name shows up, not a ranking of quality.
Does Google AI Mode agree with other AI engines on email and newsletters?
Mostly. Against ChatGPT and Gemini pooled, no placed brand is 20 pts apart.
How is this measured?
Each week the same 5 email and newsletters buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.
How we measure
Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.
How is a score calculated?
On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.
Which brands count where?
Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.
Will this match a signed-in chat?
A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.
Cited pages are the sources that engine marked as citations, not every link in the raw response.
Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.
Monday movers
Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.