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CRM · Google AI Mode

Best CRM according to Google AI Mode?

Who Google AI Mode names when buyers ask. Share of answers, not rank.

Google AI Mode gave 93 valid answers to our 5 CRM buyer questions over the last four weeks. It names HubSpot most, in 93% of the answers that score it (71 of 76). Next: Pipedrive (77%) and Salesforce (55%). The full board puts HubSpot first too.

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CRM on Google AI Mode

93 valid Google AI Mode answers · 10 placed brands with 10+ · last four weeks

  1. HubSpot Often named 93% of runs 86% to 97% · 76 runs
  2. Pipedrive Often named 77% of runs 68% to 85% · 93 runs
  3. Salesforce In the mix 55% of runs 45% to 65% · 93 runs
  4. Zoho CRM Long shot 30% of runs 22% to 40% · 93 runs
  5. Close Long shot 28% of runs 20% to 38% · 93 runs
  6. Attio Long shot 26% of runs 18% to 36% · 93 runs
  7. Folk Long shot 19% of runs 13% to 29% · 93 runs
  8. Less Annoying CRM Long shot 19% of runs 13% to 29% · 93 runs
  9. Streak Long shot 19% of runs 13% to 29% · 93 runs
  10. HighLevel Rarely named 6% of runs 3% to 13% · 93 runs

Placed brands from the full board, ordered by Google AI Mode's share of the answers that score each one. A brand needs 10 Google AI Mode answers to be listed. Where a name sits in an answer is not a rank.

Where Google AI Mode stands apart

Google AI Mode's share against ChatGPT and Gemini pooled, on placed brands where both sides have 10+ answers. Listed at 20 pts or more.

Names more than the others

  1. Salesforce 55% vs 28% (+27 pts)

Names less than the others

None at this gap.

Questions on the board

Questions about CRM on Google AI Mode

What CRM does Google AI Mode recommend?

Over the last four weeks, the placed brands Google AI Mode named most often in its answers to our CRM questions were HubSpot (93%, 71 of 76 answers), Pipedrive (77%, 72 of 93 answers) and Salesforce (55%, 51 of 93 answers). That is how often a name shows up, not a ranking of quality.

Does Google AI Mode agree with other AI engines on CRM?

Not on everything. Against ChatGPT and Gemini pooled, Google AI Mode names Salesforce (55% against 28%) more often.

How is this measured?

Each week the same 5 CRM buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.

How we measure

Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.

How is a score calculated?

On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.

Which brands count where?

Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.

Will this match a signed-in chat?

A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.

Cited pages are the sources that engine marked as citations, not every link in the raw response.

Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.

Monday movers

Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.