UGC and creators · Google AI Mode
Best UGC platform according to Google AI Mode?
Who Google AI Mode names when buyers ask. Share of answers, not rank.
Google AI Mode gave 86 valid answers to our 5 UGC and creators buyer questions over the last four weeks. It names Collabstr most, in 58% of the answers that score it (50 of 86). Next: Billo (48%) and CreatorIQ (36%). The full board puts Collabstr first too.
UGC and creators on Google AI Mode
- Collabstr In the mix 58% of runs 48% to 68% · 86 runs
- Billo In the mix 48% of runs 37% to 58% · 86 runs
- CreatorIQ In the mix 36% of runs 27% to 47% · 86 runs
- GRIN Long shot 35% of runs 26% to 45% · 86 runs
- Upfluence Long shot 27% of runs 19% to 37% · 86 runs
- Insense Long shot 24% of runs 17% to 34% · 86 runs
- TikTok Creator Marketplace Long shot 24% of runs 17% to 34% · 86 runs
- Influee Long shot 20% of runs 13% to 29% · 86 runs
- JoinBrands Long shot 16% of runs 10% to 25% · 86 runs
- Modash Long shot 16% of runs 10% to 25% · 86 runs
- Aspire Rarely named 7% of runs 3% to 14% · 86 runs
Placed brands from the full board, ordered by Google AI Mode's share of the answers that score each one. A brand needs 10 Google AI Mode answers to be listed. Where a name sits in an answer is not a rank.
Where Google AI Mode stands apart
Google AI Mode's share against ChatGPT and Gemini pooled, on placed brands where both sides have 10+ answers. Listed at 20 pts or more.
Names more than the others
Names less than the others
None at this gap.
Questions on the board
- What's the best platform to get UGC videos for a DTC brand's ads?
- What's the cheapest way for a small brand to get UGC ads made?
- What's the best influencer marketing platform for a small brand with a limited budget?
- What's the best tool to find TikTok creators for brand deals?
- Which UGC agencies are best for Meta ads creative testing?
Questions about UGC and creators on Google AI Mode
What UGC platform does Google AI Mode recommend?
Over the last four weeks, the placed brands Google AI Mode named most often in its answers to our UGC and creators questions were Collabstr (58%, 50 of 86 answers), Billo (48%, 41 of 86 answers) and CreatorIQ (36%, 31 of 86 answers). That is how often a name shows up, not a ranking of quality.
Does Google AI Mode agree with other AI engines on UGC and creators?
Not on everything. Against ChatGPT and Gemini pooled, Google AI Mode names CreatorIQ (36% against 6%) more often.
How is this measured?
Each week the same 5 UGC and creators buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.
How we measure
Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.
How is a score calculated?
On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.
Which brands count where?
Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.
Will this match a signed-in chat?
A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.
Cited pages are the sources that engine marked as citations, not every link in the raw response.
Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.
Monday movers
Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.