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Weekly board

Who AI picks for email and newsletters

How often AI answers name each brand for the same buyer questions, every week.

Over the last four weeks, ChatGPT, Gemini and Google AI Mode gave 295 valid answers to our 5 email and newsletters buyer questions. Omnisend places first on the board, named in 38% of the 295 answers that score it. Next: Kit (35%) and MailerLite (32%). The engines do not agree on who comes first: ChatGPT names Omnisend most often (40%), Gemini names ActiveCampaign most often (43%) and Google AI Mode names Kit most often (39%). The widest split is on ActiveCampaign: Gemini names it in 43% of its answers, ChatGPT in 20%.

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Email and newsletters

295 valid runs · 5 of 5 questions · last four weeks

  • ChatGPT 100 runs
  • Gemini 100 runs
  • Google AI Mode 95 runs
  1. Omnisend In the mix 38% of runs 33% to 44% · 295 runs · named on 2 of 5 questions GPT 40%Gem 40%AI 34%
  2. Kit Long shot 35% of runs 30% to 41% · 295 runs · named on 3 of 5 questions GPT 39%Gem 27%AI 39%
  3. MailerLite Long shot 32% of runs 27% to 38% · 295 runs · named on 4 of 5 questions GPT 20%Gem 40%AI 37%
  4. ActiveCampaign Long shot 32% of runs 27% to 37% · 295 runs · named on 3 of 5 questions GPT 20%Gem 43%AI 33%
  5. Klaviyo Long shot 25% of runs 21% to 31% · 295 runs · named on 3 of 5 questions GPT 25%Gem 22%AI 29%
  6. Brevo Long shot 22% of runs 17% to 27% · 295 runs · named on 4 of 5 questions GPT 20%Gem 24%AI 21%
  7. Instantly Long shot 20% of runs 16% to 25% · 295 runs · named on 2 of 5 questions GPT 20%Gem 23%AI 18%
  8. Mailchimp Rarely named 14% of runs 10% to 19% · 237 runs · named on 4 of 4 questions GPT 5%Gem 15%AI 22%
  9. Drip Rarely named 5% of runs 3% to 8% · 295 runs · named on 2 of 5 questions GPT 0%Gem 13%AI 1%

Below the line: low confidence

Named in fewer than 10 runs, or on only one of this category's questions. Listed so you can find them, not placed.

  1. beehiiv Long shot 20% of runs 16% to 25% · 295 runs · named on 1 of 5 questions low confidence GPT 20%Gem 20%AI 21%
  2. Substack Long shot 20% of runs 16% to 25% · 295 runs · named on 1 of 5 questions low confidence GPT 20%Gem 20%AI 21%
  3. Customer.io Long shot 20% of runs 16% to 25% · 295 runs · named on 1 of 5 questions low confidence GPT 20%Gem 20%AI 20%
  4. Smartlead Long shot 20% of runs 16% to 25% · 295 runs · named on 1 of 5 questions low confidence GPT 20%Gem 20%AI 19%
  5. Intercom Rarely named 10% of runs 7% to 14% · 295 runs · named on 1 of 5 questions low confidence GPT 19%Gem 5%AI 6%
  6. Loops Rarely named 9% of runs 6% to 13% · 295 runs · named on 1 of 5 questions low confidence GPT 18%Gem 2%AI 6%
  7. lemlist Rarely named 7% of runs 4% to 10% · 295 runs · named on 1 of 5 questions low confidence GPT 8%Gem 1%AI 12%
  8. Ghost Rarely named 4% of runs 2% to 7% · 295 runs · named on 1 of 5 questions low confidence GPT 2%Gem 8%AI 1%
  9. Flodesk Rarely named 0% of runs 0% to 2% · 295 runs · named on 1 of 5 questions low confidence GPT 0%Gem 0%AI 1%

Ordered by how often a brand is named across the whole category, by the low end of its 95% interval. Where a name sits in an answer is not a rank.

Movers this week

Week of October 19 so far against the week of October 12. Compared on ChatGPT, Gemini and Google AI Mode, the engines with runs in both weeks. A brand needs 20 runs in each week to be listed.

No brand cleared the mover bar: 10 points or more, on 20+ runs in each week.

Where the engines disagree

Share of each engine's runs that name the brand, last four weeks. An engine needs 10 valid runs to count; a dash means fewer.

Brand ChatGPT Gemini AI Mode Spread
ActiveCampaign 20% 43% 33% 23 pts
MailerLite 20% 40% 37% 20 pts
Mailchimp 5% 15% 22% 17 pts
Loops 18% 2% 6% 16 pts
Intercom 19% 5% 6% 14 pts

Most-cited sources

Domains the engines cited, counted once per answer, out of 295 valid answers on this category's questions in the last four weeks.

  1. reddit.com Reddit · cited in 32 answers · 11% of answers
  2. circle.so cited in 16 answers · 5% of answers
  3. youtube.com cited in 14 answers · 5% of answers
  4. zapier.com cited in 14 answers · 5% of answers
  5. sequenzy.com cited in 13 answers · 4% of answers
  6. migma.ai cited in 10 answers · 3% of answers
  7. beehiiv.com Vendor site · cited in 9 answers · 3% of answers
  8. bloomreach.com cited in 9 answers · 3% of answers
  9. transpond.io cited in 8 answers · 3% of answers
  10. oneaway.io cited in 7 answers · 2% of answers

Questions on the board

Questions about email and newsletters in AI answers

Which email marketing tool do AI answers name most?

Over the last four weeks, the brands AI answers named most often across our email and newsletters questions were Omnisend (112 of 295 answers), Kit (103 of 295 answers) and MailerLite (95 of 295 answers). That is how often a name shows up, not a ranking of quality. By engine: ChatGPT, Gemini and Google AI Mode.

Do ChatGPT, Gemini and Google AI Mode name the same email marketing tool most often?

The engines do not agree on who comes first: ChatGPT names Omnisend most often (40%), Gemini names ActiveCampaign most often (43%) and Google AI Mode names Kit most often (39%). The widest split is on ActiveCampaign: Gemini names it in 43% of its answers, ChatGPT in 20%.

How is this measured?

Each week the same 5 email and newsletters buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.

How we measure

Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.

How is a score calculated?

On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.

Which brands count where?

Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.

Will this match a signed-in chat?

A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.

Cited pages are the sources that engine marked as citations, not every link in the raw response.

Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.

Monday movers

Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.