Weekly board
Who AI picks for UGC and creators
How often AI answers name each brand for the same buyer questions, every week.
Over the last four weeks, ChatGPT, Gemini and Google AI Mode gave 286 valid answers to our 5 UGC and creators buyer questions. Collabstr places first on the board, named in 58% of the 286 answers that score it. Next: Billo (48%) and Insense (27%). The engines do not agree on who comes first: ChatGPT names Billo most often (55%), Gemini names Collabstr most often (62%) and Google AI Mode names Collabstr most often (58%). The widest split is on CreatorIQ: Google AI Mode names it in 36% of its answers, ChatGPT in 0%.
UGC and creators
- ChatGPT 100 runs
- Gemini 100 runs
- Google AI Mode 86 runs
- Collabstr In the mix 58% of runs 52% to 64% · 286 runs · named on 4 of 5 questions GPT 54%Gem 62%AI 58%
- Billo In the mix 48% of runs 42% to 54% · 286 runs · named on 4 of 5 questions GPT 55%Gem 41%AI 48%
- Insense Long shot 27% of runs 22% to 32% · 286 runs · named on 5 of 5 questions GPT 30%Gem 25%AI 24%
- Modash Long shot 23% of runs 19% to 29% · 286 runs · named on 2 of 5 questions GPT 33%Gem 20%AI 16%
- TikTok Creator Marketplace Long shot 23% of runs 19% to 29% · 286 runs · named on 5 of 5 questions GPT 19%Gem 27%AI 24%
- GRIN Long shot 23% of runs 18% to 28% · 286 runs · named on 3 of 5 questions GPT 3%Gem 32%AI 35%
- JoinBrands Long shot 22% of runs 18% to 27% · 286 runs · named on 4 of 5 questions GPT 39%Gem 10%AI 16%
- Upfluence Long shot 21% of runs 17% to 26% · 286 runs · named on 3 of 5 questions GPT 8%Gem 29%AI 27%
- CreatorIQ Long shot 15% of runs 11% to 20% · 286 runs · named on 2 of 5 questions GPT 0%Gem 12%AI 36%
- Influee Rarely named 13% of runs 9% to 17% · 286 runs · named on 3 of 5 questions GPT 4%Gem 15%AI 20%
- Aspire Rarely named 5% of runs 3% to 8% · 286 runs · named on 3 of 5 questions GPT 0%Gem 7%AI 7%
Ordered by how often a brand is named across the whole category, by the low end of its 95% interval. Where a name sits in an answer is not a rank.
Movers this week
Week of October 19 so far against the week of October 12. Compared on ChatGPT, Gemini and Google AI Mode, the engines with runs in both weeks. A brand needs 20 runs in each week to be listed.
Rising
No brand rose 10 points or more.
Where the engines disagree
Share of each engine's runs that name the brand, last four weeks. An engine needs 10 valid runs to count; a dash means fewer.
| Brand | ChatGPT | Gemini | AI Mode | Spread |
|---|---|---|---|---|
| CreatorIQ | 0% | 12% | 36% | 36 pts |
| GRIN | 3% | 32% | 35% | 32 pts |
| JoinBrands | 39% | 10% | 16% | 29 pts |
| Upfluence | 8% | 29% | 27% | 21 pts |
| Modash | 33% | 20% | 16% | 17 pts |
Most-cited sources
Domains the engines cited, counted once per answer, out of 286 valid answers on this category's questions in the last four weeks.
- sparkugc.com cited in 28 answers · 10% of answers
- reddit.com Reddit · cited in 23 answers · 8% of answers
- youtube.com cited in 16 answers · 6% of answers
- newengen.com cited in 15 answers · 5% of answers
- backstage.com cited in 13 answers · 5% of answers
- influee.co Vendor site · cited in 11 answers · 4% of answers
- collabstr.com Vendor site · cited in 9 answers · 3% of answers
- creatorx.agency cited in 9 answers · 3% of answers
- momfluence.co cited in 7 answers · 2% of answers
- instantdm.com cited in 6 answers · 2% of answers
Questions on the board
- What's the best platform to get UGC videos for a DTC brand's ads?
- What's the cheapest way for a small brand to get UGC ads made?
- What's the best influencer marketing platform for a small brand with a limited budget?
- What's the best tool to find TikTok creators for brand deals?
- Which UGC agencies are best for Meta ads creative testing?
Questions about UGC and creators in AI answers
Which UGC platform do AI answers name most?
Over the last four weeks, the brands AI answers named most often across our UGC and creators questions were Collabstr (166 of 286 answers), Billo (137 of 286 answers) and Insense (76 of 286 answers). That is how often a name shows up, not a ranking of quality. By engine: ChatGPT, Gemini and Google AI Mode.
Do ChatGPT, Gemini and Google AI Mode name the same UGC platform most often?
The engines do not agree on who comes first: ChatGPT names Billo most often (55%), Gemini names Collabstr most often (62%) and Google AI Mode names Collabstr most often (58%). The widest split is on CreatorIQ: Google AI Mode names it in 36% of its answers, ChatGPT in 0%.
How is this measured?
Each week the same 5 UGC and creators buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.
How we measure
Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.
How is a score calculated?
On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.
Which brands count where?
Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.
Will this match a signed-in chat?
A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.
Cited pages are the sources that engine marked as citations, not every link in the raw response.
Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.
Monday movers
Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.