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Weekly board

Who AI picks for CRM

How often AI answers name each brand for the same buyer questions, every week.

Over the last four weeks, ChatGPT, Gemini and Google AI Mode gave 293 valid answers to our 5 CRM buyer questions. HubSpot places first on the board, named in 94% of the 236 answers that score it. Next: Pipedrive (78%) and Salesforce (37%). All 3 engines with enough runs name HubSpot most often. The widest split is on Salesforce: Google AI Mode names it in 55% of its answers, ChatGPT in 11%.

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CRM

293 valid runs · 5 of 5 questions · last four weeks

  • ChatGPT 100 runs
  • Gemini 100 runs
  • Google AI Mode 93 runs
  1. HubSpot Often named 94% of runs 90% to 96% · 236 runs · named on 4 of 4 questions GPT 94%Gem 95%AI 93%
  2. Pipedrive Often named 78% of runs 73% to 82% · 293 runs · named on 5 of 5 questions GPT 83%Gem 73%AI 77%
  3. Salesforce In the mix 37% of runs 32% to 43% · 293 runs · named on 5 of 5 questions GPT 11%Gem 46%AI 55%
  4. Zoho CRM Long shot 34% of runs 29% to 40% · 293 runs · named on 3 of 5 questions GPT 41%Gem 32%AI 30%
  5. Close Long shot 27% of runs 22% to 32% · 293 runs · named on 3 of 5 questions GPT 16%Gem 36%AI 28%
  6. Attio Long shot 22% of runs 17% to 27% · 293 runs · named on 4 of 5 questions GPT 24%Gem 16%AI 26%
  7. Less Annoying CRM Long shot 19% of runs 15% to 24% · 293 runs · named on 2 of 5 questions GPT 29%Gem 10%AI 19%
  8. Folk Long shot 19% of runs 15% to 24% · 293 runs · named on 3 of 5 questions GPT 21%Gem 16%AI 19%
  9. Streak Long shot 16% of runs 12% to 21% · 293 runs · named on 3 of 5 questions GPT 7%Gem 22%AI 19%
  10. HighLevel Rarely named 12% of runs 8% to 16% · 293 runs · named on 2 of 5 questions GPT 15%Gem 13%AI 6%

Below the line: low confidence

Named in fewer than 10 runs, or on only one of this category's questions. Listed so you can find them, not placed.

  1. Freshsales Long shot 19% of runs 15% to 24% · 293 runs · named on 1 of 5 questions low confidence GPT 20%Gem 20%AI 18%
  2. Capsule Rarely named 3% of runs 1% to 5% · 293 runs · named on 2 of 5 questions low confidence GPT 6%Gem 0%AI 2%
  3. Copper Rarely named 2% of runs 1% to 5% · 293 runs · named on 4 of 5 questions low confidence GPT 0%Gem 1%AI 6%
  4. Nutshell Rarely named 2% of runs 1% to 4% · 293 runs · named on 1 of 5 questions low confidence GPT 0%Gem 0%AI 5%
  5. Apollo Rarely named 1% of runs 0% to 2% · 293 runs · named on 1 of 5 questions low confidence GPT 0%Gem 2%AI 0%

Ordered by how often a brand is named across the whole category, by the low end of its 95% interval. Where a name sits in an answer is not a rank.

Movers this week

Week of October 19 so far against the week of October 12. Compared on ChatGPT, Gemini and Google AI Mode, the engines with runs in both weeks. A brand needs 20 runs in each week to be listed.

No brand cleared the mover bar: 10 points or more, on 20+ runs in each week.

Where the engines disagree

Share of each engine's runs that name the brand, last four weeks. An engine needs 10 valid runs to count; a dash means fewer.

Brand ChatGPT Gemini AI Mode Spread
Salesforce 11% 46% 55% 44 pts
Close 16% 36% 28% 20 pts
Less Annoying CRM 29% 10% 19% 19 pts
Streak 7% 22% 19% 15 pts
Zoho CRM 41% 32% 30% 11 pts

Most-cited sources

Domains the engines cited, counted once per answer, out of 293 valid answers on this category's questions in the last four weeks.

  1. reddit.com Reddit · cited in 55 answers · 19% of answers
  2. attio.com Vendor site · cited in 16 answers · 5% of answers
  3. fluidcrm.io cited in 15 answers · 5% of answers
  4. youtube.com cited in 14 answers · 5% of answers
  5. folk.app Vendor site · cited in 12 answers · 4% of answers
  6. campaignmonitor.com cited in 9 answers · 3% of answers
  7. wireranked.com List article · cited in 9 answers · 3% of answers
  8. clarify.ai cited in 8 answers · 3% of answers
  9. coffee.ai cited in 8 answers · 3% of answers
  10. sparkle.io cited in 7 answers · 2% of answers

Questions on the board

Questions about CRM in AI answers

Which CRM do AI answers name most?

Over the last four weeks, the brands AI answers named most often across our CRM questions were HubSpot (222 of 236 answers), Pipedrive (228 of 293 answers) and Salesforce (108 of 293 answers). That is how often a name shows up, not a ranking of quality. By engine: ChatGPT, Gemini and Google AI Mode.

Do ChatGPT, Gemini and Google AI Mode name the same CRM most often?

All 3 engines with enough runs name HubSpot most often. The widest split is on Salesforce: Google AI Mode names it in 55% of its answers, ChatGPT in 11%.

How is this measured?

Each week the same 5 CRM buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.

How we measure

Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.

How is a score calculated?

On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.

Which brands count where?

Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.

Will this match a signed-in chat?

A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.

Cited pages are the sources that engine marked as citations, not every link in the raw response.

Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.

Monday movers

Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.