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UGC and creators · ChatGPT

Best UGC platform according to ChatGPT?

Who ChatGPT names when buyers ask. Share of answers, not rank.

ChatGPT gave 100 valid answers to our 5 UGC and creators buyer questions over the last four weeks. It names Billo most, in 55% of the answers that score it (55 of 100). Next: Collabstr (54%) and JoinBrands (39%). Across every engine, Collabstr places first.

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UGC and creators on ChatGPT

100 valid ChatGPT answers · 11 placed brands with 10+ · last four weeks

  1. Billo In the mix 55% of runs 45% to 64% · 100 runs
  2. Collabstr In the mix 54% of runs 44% to 63% · 100 runs
  3. JoinBrands In the mix 39% of runs 30% to 49% · 100 runs
  4. Modash Long shot 33% of runs 25% to 43% · 100 runs
  5. Insense Long shot 30% of runs 22% to 40% · 100 runs
  6. TikTok Creator Marketplace Long shot 19% of runs 13% to 28% · 100 runs
  7. Upfluence Rarely named 8% of runs 4% to 15% · 100 runs
  8. Influee Rarely named 4% of runs 2% to 10% · 100 runs
  9. GRIN Rarely named 3% of runs 1% to 8% · 100 runs
  10. Aspire Rarely named 0% of runs 0% to 4% · 100 runs
  11. CreatorIQ Rarely named 0% of runs 0% to 4% · 100 runs

Placed brands from the full board, ordered by ChatGPT's share of the answers that score each one. A brand needs 10 ChatGPT answers to be listed. Where a name sits in an answer is not a rank.

Where ChatGPT stands apart

ChatGPT's share against Gemini and Google AI Mode pooled, on placed brands where both sides have 10+ answers. Listed at 20 pts or more.

Names more than the others

  1. JoinBrands 39% vs 13% (+26 pts)

Names less than the others

  1. GRIN 3% vs 33% (−30 pts)
  2. CreatorIQ 0% vs 23% (−23 pts)
  3. Upfluence 8% vs 28% (−20 pts)

Questions on the board

Questions about UGC and creators on ChatGPT

What UGC platform does ChatGPT recommend?

Over the last four weeks, the placed brands ChatGPT named most often in its answers to our UGC and creators questions were Billo (55%, 55 of 100 answers), Collabstr (54%, 54 of 100 answers) and JoinBrands (39%, 39 of 100 answers). That is how often a name shows up, not a ranking of quality.

Does ChatGPT agree with other AI engines on UGC and creators?

Not on everything. Against Gemini and Google AI Mode pooled, ChatGPT names JoinBrands (39% against 13%) more often; it names GRIN (3% against 33%), CreatorIQ (0% against 23%) and Upfluence (8% against 28%) less often.

How is this measured?

Each week the same 5 UGC and creators buyer questions are asked as written in logged-out US sessions of ChatGPT, Gemini and Google AI Mode. A brand's figure is the share of the answers that score it which name it, over a rolling four weeks. Where a name sits inside an answer is not a rank. To see how AI answers treat your own brand, run the free AI visibility scan at agnostify.com/audit.

How we measure

Each question is asked as written, from a logged-out United States session on ChatGPT, Gemini and Google AI Mode.

How is a score calculated?

On a category board, the score is the share of every valid run across that category's questions that names the brand, over a rolling four weeks, with a 95% Wilson interval. Rows are ordered by the low end of that interval, so a brand named on one question cannot outrank one named across the category. A brand named in fewer than 10 runs, or on only one question, sits below the line as low confidence. On a question page the share is of that question's runs. Where a name sits in the answer is not a rank.

Which brands count where?

Names are matched to a reviewed brand list, and a brand counts only on questions in its own category. Names that are ordinary words, such as Streak, Loops and Instantly, count only when the answer clearly means the product. A CRM named as an integration in a meeting-notes answer is not a point on the meeting-notes board. A brand named in the question itself, as in “alternatives to Profound”, is not scored on that question, so those runs count neither for nor against it. A name that is not on the list stays off the board until a person adds it.

Will this match a signed-in chat?

A logged-out session has no memory and no personalization, so a signed-in person can see a different answer.

Cited pages are the sources that engine marked as citations, not every link in the raw response.

Run by Agnostify. Agnostify builds custom AI systems for teams, and measures how AI recommends brands. This board is a measurement, not a promise that a brand will be recommended.

Monday movers

Which names started and stopped showing up, once a week. The letter is not sending yet. This saves your place on the same list as the rest of Agnostify, tagged ai-picks. You will get a confirmation email first.